One Kecap

Bango

Challenge:To persuade Indonesians that it is The best sauce to use for local delicacies
Solution:
Create an iconic food festival Specializing in different local fare using only Bango
Results:
Increased national brand awareness, pene- tration, brand-switching and positive growth. Enthusiastic feedback from both consumers and local eateries. The value share is growing positively, reaching the highest ever.